Tuesday, June 4, 2013

Do You Have A Quiet Day Plan??

Let me help you get one!

There are three elements to your quiet-day plan, and they all have to be in place for it to work...

The first element; ... you need a list of people to contact, of either current or lapsed clients.

This is where Platinum can really help, because with a few quick taps on your keyboard you can identify the behaviour and spending patterns of your clients and choose the best ones to contact with your offer.

So if, for example, you wanted to identify the clients who haven't been in for the last three months, or those who came in and had a colour, then you can...

The second element; ... you need an instant means of communication with your clients.

This is because you want results on the day, don't you.

The most logical way would be to send a text, but you could use email as well.

Both would be 'personalised' to the customer and can easily be sent by the click of a button.

The third element; … you need a reason to communicate.

You don’t want to appear desperate, so you could just say, "We've had an unexpected cancellation and... " or, “We're celebrating, so for today only we're doing this, but we've only got room for three...” Be creative and make it something that people can relate to.

So there we are. You need your list, an instant way of communicating, and a reason why,  Put all those into place, then if you ever have a quiet day on your hands you'll be ready!

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