Wednesday, June 11, 2014
Using software saves you valuable time, leaving you free to spend more of the working day looking after your clients and keeping your stylists motivated. Salon software helps you with marketing, salon appointment booking and stock management. However, it’s all very well making your life easier, but what about your clients? The benefits of salon management software for your clients are both direct and indirect.
1. Less time at the till
One of the most tedious parts of any shopping experience is having to queue for the till. In many salons, manual appointment diaries are still commonplace, meaning that it can take longer than it should to book a follow-up appointment, particularly if a client is requesting a particular stylist. Salon software makes it quick and easy for your receptionist to bring up details about future appointment slots with each stylist, and you can skip ahead in 1 to 8 week blocks, saving even more time.
2. Appointment reminders
If your clients booked their salon appointment weeks in advance, or have to make a change from their regular appointment time, it may well slip their mind when the appointment comes around. While no-shows or latecomers are damaging to you and your salon, it’s far from ideal for a client, too. The text message reminder function that salon software provides is extremely helpful to clients. Many will appreciate the reminder about their appointment, and can double check that their other plans don’t overlap with it.
3. New treatments
Here’s an indirect benefit for clients. Salon software saves you time and money, allowing you to invest a little extra in the training of your staff or purchasing equipment. It means that you’ll be able to provide your clients with new salon or spa treatments. Instead of having to travel further to try out the exciting new treatment they've heard about, your clients can come along to your salon as usual.
4. Products in stock
Salon software gives salon managers real-time information regarding the stock levels of the products you sell to your customers. It can also inform you when you reach certain thresholds, ensuring that there’s always sufficient stock of each product. Clients will be pleased that their favourite products are always in stock and available to buy – again, improving their salon experience.
5. Loyalty benefits
Loyalty schemes encourage clients to return for further treatments and invite their friends to come along, too. These schemes increase the client retention rate of your salon whilst boosting the number of new clients. Salon software records everything about your clients’ history – including loyalty points if you choose to offer them, making it easy to keep track of your loyalty scheme and the points collected by customers – so claiming their loyalty discounts will be a breeze.
Wednesday, June 4, 2014
Thursday, May 15, 2014
Marketing has always been an important part of salon management. Salon managers in the past might have taken out adverts in the local newspaper or put leaflets through doors, but these days there are other, more effective marketing strategies that you can carry out to get more clients through your salon’s doors. One way to make your salon stand out from the crowd is to employ marketing strategies that make potential clients take notice of your salon.
Marketing can be used to directly sell products or services to clients, or simply to increase brand awareness. If your business uses salon software to manage appointments and process bills, it’s worth finding out how it can help you with your marketing activities, too.
* Know your target audience
If you’re building a new marketing strategy from the ground up, it’s probably best to think about your target market. Depending on the branding of your salon (and the treatments you offer), you might have a specific type of client you want to attract. Pick out some key words describing your ideal client: trendy, adventurous, stay-at-home mum, professional, families, etc. This forms the basis of your marketing strategy. To ensure your brand remains consistent, you need to ensure that the tone of any print marketing or digital marketing you use for your salon is appropriate to the market you have in mind. If you portray your salon as luxurious, you’ll probably need to use more formal language than if your brand is more relaxed and fun.
* Utilise text and email marketing
You probably have some contact details for your current clients on record. That means it’s easy for you to contact them either by phone or email, but how do you do so in an unobtrusive manner? Text marketing and email marketing are great ways of reminding customers about appointments, notifying them of free appointment slots and offering deals and discounts to get them back in your salon.
A good salon software package will contain modules that allow you to message certain groups (or all) of your clients at once in this manner. This form of marketing is much more direct than social media and advertising.
Marketing can help your salon stand out from the competition – and salon software can make your marketing strategy far more effective! Not only does it allow you to carry out email and text marketing with ease, it also gives you a significant amount of client data that you can use to base your marketing strategy on.
Tuesday, April 15, 2014
There’s a sense of optimism in the air as everybody waits standing by the window hoping the sun stays around for their after-work and weekend fun.
The question is are you standing by the window waiting for after-work and weekend clients? You can’t control the sun but you can be proactive and use SMS to get bums on seats and purses opened.
Here’s some SMS ideas to create a sales heatwave in your salon this summer and increase your revenue.
Idea 1 – Stay trim
Getting ‘trim’ and acquiring that ideal summer and bikini body is at the forefront of every woman’s mind summer-after-summer. Now, how does a hair salon take advantage of this? Well you know more than anyone about trim and can use it to shift some products. Send out the text below to some regulars who get a cut and colour and haven’t been in recently plus encourage them to try a product for the first time:
Hi <<Client first name>>, our prices are like a gr8 bikini body. Trim. Get a cut + colour this week and we’ll trim the price of any shampoo you buy by half! 0845 680 0019
Idea 2 – Get that summer Hair Colour
This is a more obvious approach for a hair salon but with a ‘tint’ of humour that will encourage the ladies in your client books to get a colour for the first time. Remember, you don’t have to push the product in the text there and then. Catch them when they come in and play upon the text at the end of their appointment telling them about products such as a conditioner you sell that will help them keep that ‘summer colour’.
Hi <<Client first name>>, the safest place to get a colour this summer is IN YOUR HAIR! Call us for a bronzed finish that’s truly worth ‘dyeing’ for: 0845 680 0019
Idea 3 – Soft sell beauty SMS with safe and sound advice
No play on words here just some sound advice about safety in the sun while telling them about a new range of products in your store. When the sun comes out, use it to get people thinking about the products they use and create an opportunity to engage with clients about new and supplementary products.
Hi <<Client first name>>, did you put your SPF on today? Talk to us and make sure it’s giving you the protection your skin needs to stay youthful. 0845 680 0019
Tuesday, February 11, 2014
Wednesday, January 8, 2014
Why not make a New Year resolution to simplify the running of your salon and get in touch now. We offer an online demo and promise no hard-sell, so what have you got to lose?
Want to speed up appointment booking, manage financial transactions better and send appointment reminders or marketing messages to clients?
If you've been thinking about getting a computer system for your business but not yet made a purchase, we have a great New Year offer for you.
Until the end of February, you can get our software with 40% off...
Get in touch now for further detail.
Thursday, December 5, 2013
The difficult part is tracking it. In Platinum, you can look up details in one click, we have a report just for "Where did you hear about us?" How cool is that?!
Your clients are your most powerful marketing tool. Better than any search engine or social media site.
Getting new clients is a pointless exercise unless you can hold onto them.
The salons that are performing best are the ones who are embracing all opportunities to get new clients, but have mastered retention marketing i.e. they have focused on their existing clients and those clients have generated referrals through word-of-mouth and social media.
Give us a call if you would like any more information, or just a chat on how Platinum Salon Software could work for you and your business.
0845 680 0019