Marketing has always been an important part of salon management. Salon managers in the past might have taken out adverts in the local newspaper or put leaflets through doors, but these days there are other, more effective marketing strategies that you can carry out to get more clients through your salon’s doors. One way to make your salon stand out from the crowd is to employ marketing strategies that make potential clients take notice of your salon.
Marketing can be used to directly sell products or services to clients, or simply to increase brand awareness. If your business uses salon software to manage appointments and process bills, it’s worth finding out how it can help you with your marketing activities, too.
* Know your target audience
If you’re building a new marketing strategy from the ground up, it’s probably best to think about your target market. Depending on the branding of your salon (and the treatments you offer), you might have a specific type of client you want to attract. Pick out some key words describing your ideal client: trendy, adventurous, stay-at-home mum, professional, families, etc. This forms the basis of your marketing strategy. To ensure your brand remains consistent, you need to ensure that the tone of any print marketing or digital marketing you use for your salon is appropriate to the market you have in mind. If you portray your salon as luxurious, you’ll probably need to use more formal language than if your brand is more relaxed and fun.
* Utilise text and email marketing
You probably have some contact details for your current clients on record. That means it’s easy for you to contact them either by phone or email, but how do you do so in an unobtrusive manner? Text marketing and email marketing are great ways of reminding customers about appointments, notifying them of free appointment slots and offering deals and discounts to get them back in your salon.
A good salon software package will contain modules that allow you to message certain groups (or all) of your clients at once in this manner. This form of marketing is much more direct than social media and advertising.
Marketing can help your salon stand out from the competition – and salon software can make your marketing strategy far more effective! Not only does it allow you to carry out email and text marketing with ease, it also gives you a significant amount of client data that you can use to base your marketing strategy on.