Wednesday, June 4, 2014
What a customer will pay!
As a Salon manager you may already be aware that most women view regular salon visits as a necessity rather than a luxury, and new survey results act as confirmation of the fact. The headline statistic is that women spend an average of £28,000 on trips to the hairdresser in their lifetime, with a total of 39 days spent at the salon. These figures equate to an annual spend of £600 on visits to the hairdresser, and 20 hours a year. The average UK woman will get a cut and blow-dry every six weeks, a colour session every ten weeks, and two visits per year for special occasions. There’s clearly a huge demand for salon services, even when times are tough. To ensure that you keep your clients coming back to your salon, you can use salon software to run loyalty schemes and carry out text marketing to notify clients when a free appointment slot has become available.