Ever wondered what a Data Management System could do for your business?

Throw away your pencil, eraser and highlighter pens... Just a few clicks and you've booked your appointment, with your clients already stored in the system, you'll never write another number down wrong!

To change, simply drag and drop appointment to the new time... EASY!

You can then send SMS appointment reminders to reduce your "No-show" appointments making sure your clients turn up everytime!



Adding the POS (Point of sale)  turns your PC and software into a full EPoS system, making it much more difficult for any light fingered people to take money from the system without you knowing about it!​

POS would include your Barcode scanner for your stock control, your Receipt Printer, which prints the clients next appointment and the loyalty points balance on the bottom of the receipt... and finally, your cash drawer to keep your cash & Credit card receipts safe!


It would be your SMS text marketing manager.
I can send SMS marketing texts when the salon is quiet to get you busy!

SMS is a very cost effective way of marketing your business, when you consider the price to do your marketing via traditional methods, with the price of postage just going up.

​

It can manage all your stock to make sure you can keep a tight reign on all your products.

It  will make sure that when your stock is getting low, It lets you know, so you can place an order so that you never run out of stock...

It will also look after your internal stock, making sure to reduce the possibility of theft and also giving you a total at the end of the year which can be offset against your profit to reduce your tax bill!


It can store all your client information in the software for you too

It can also let you know, how much that client has spent in the salon, both in retail purchases and services and on average, how much they spend with you each time they visit.​

To add that personal touch, It can also keep track of their treatment information and how they like their tea or coffee!


Now with knowing it can do all that and more... what are you waiting for?
Get in touch!

Get Into Social Media Marketing Now!

If you are not on to the power of social media marketing
now is the time.
Its easy and you can see results straight away.

In Summary:

Create a Facebook and Twitter page for your business
then simply bulk SMS everyone with your “join us on Twitter/Facebook” link.

Recipe Details...

What you will need:

1  salon software with a customer database.
1  list of email and mobile numbers of customers
3  bits of info to open a text message account(email is free)
2  Minutes to open Platinum eMessaging and click Send.

How?

Install Platinum Software
Start gathering all your customers contact details
Let us have your broadband suppliers info for a free set up
Not even 2 minutes needed for the rest!

How will it help?

Get reception to tweet/post on Facebook offers and news each week and you are in both the customers eyes, and then any friends who might be with them when they get the message and may say:

 “Oh, I have got a  10 pounds off voucher at my salon for recommending a friend,   would you use it?”.

If they get it while they are at the coffee shop, mums group or at home with friends/family they mention it to local people.
A very wide, focused and cheap direct marketing campaign.

It’s a classic that is often ignored on email these days,
but not on phones involving social media as most people read tweets/Facebook on their smart phones now as it is still fresh and new.

Thinking of running a promotional event? Here's some easy steps to show tell you how..

Would you like to run a successful promotion for hair and/or beauty in your salon, that will promote your business and bring in some further income in just one evening....

How?

It’s easy – you just  need to follow the steps below;



1. It's good to set targets e.g. 20 clients to spend £100 each or 40 guests to spend £50 each.

2: Pick a date and time. Remember to keep your clients in mind e.g. 5-8pm would be good time for young professionals.

3: Plan promotional activity:
Invitations
Guest list (ask each client to bring a friend – giving you new clients)
Goody bag
Social Media Plan to promote the event. Post it on Facebook, Twitter etc. (You can also create a Facebook event to invite everybody who has liked your Facebook page).
Email all of your clients

4: Include all staff members in planning – get them involved  and get them excited.

5:  Place a guest list at reception and  encourage clients as they come in to come along on the night. Get them to fill in their name, contact no., email and guest name. Capturing details is essential for the follow-up.

6: Include your business neighbours – can they sponsor food, drinks and be included on the evening? Their incentive is promoting their business. Mention them on the night and include them on invites e.g. "Tasty refreshments and food kindly supplied by..."

7: Post the invitation on Facebook and mention the amazing goody bags available on the night.

8: Check your stock. Make sure you have all your basics and best sellers in stock.  You can’t sell what you haven’t got!

9:  Consider taking photos, or even a video,  You will need this for your website and Facebook page. Posting photos etc. after the event creates an appetite among clients for another event, even the ones who haven't attended will think "Sorry I didn't go now. I'll definitely try to get to the next one!"

10:  Send a text to your database- continue to promote this fun filled event that you cannot miss!!

11:  Do a spring clean- this isn't just about hair and makeup,   It’s a chance to promote your entire business and your high standards of professionalism.

On the day:
Final Facebook reminder
Final text message
Double check everything is in place and good to go.  Brief staff.  Allocate roles to each person:
Meet & Greet
Sales
Appointments
Focus on your financial target!


NOW... Enjoy some well deserved time in the spotlight with your clients at the event.......

Do You Have A Quiet Day Plan??

Let me help you get one!

There are three elements to your quiet-day plan, and they all have to be in place for it to work...

The first element; ... you need a list of people to contact, of either current or lapsed clients.

This is where Platinum can really help, because with a few quick taps on your keyboard you can identify the behaviour and spending patterns of your clients and choose the best ones to contact with your offer.

So if, for example, you wanted to identify the clients who haven't been in for the last three months, or those who came in and had a colour, then you can...

The second element; ... you need an instant means of communication with your clients.

This is because you want results on the day, don't you.

The most logical way would be to send a text, but you could use email as well.

Both would be 'personalised' to the customer and can easily be sent by the click of a button.



The third element; … you need a reason to communicate.

You don’t want to appear desperate, so you could just say, "We've had an unexpected cancellation and... " or, “We're celebrating, so for today only we're doing this, but we've only got room for three...” Be creative and make it something that people can relate to.

So there we are. You need your list, an instant way of communicating, and a reason why,  Put all those into place, then if you ever have a quiet day on your hands you'll be ready!

Looking for more free time?

Platinum is a software programme, designed (although not exclusively) for hair and beauty salons, that manages appointments, stock, commission and more – right from the front desk. It will transform the way your business operates and, above all, help you to make more money every week using simple but effective tools like text and email marketing.

 So, like our other customers, you can stop spending evenings and weekends doing paperwork and very quickly increase your takings;  This means that Platinum actually pays for itself and more, so there really is nothing to lose.

Summer is on it's Way.. Don't Miss Out!

One of the most commercial seasons of the year for a salon/spa is just around the corner so be prepared with some 'Summer' SMS/Email marketing ideas. 

Make sure your salon gets a slice of the action in 2013 by sending out targeted promotions, reminding your clients that you are their number one destination for everything Summer related.......... from looking good to buying the products for that special holiday...

Special offers and Loyalty Points

Special offers will always create an interest and that is exactly what you want. 

Keep track of the services and treatments your clients have had, this is easily done in Platinum at the click of a button. If you realise that some are always only booking in for a hair cut as example - target them with other treatments, for example send them a discount for a colour or if you do beauty as well, a facial.

The same if you are a beauty salon, if a customer only has facials, offer a discount for waxing... the options are endless. 

You should consider doing this fairly frequently, maybe every 3 months at least. Your existing clients will invariably spend more money in your salon, plus your client base will also grow.

The clients build up points every time they spend money in your business. They will also get the opportunity of bonus points on double points days, for referring friends etc. 

Instead of offering the normal, use loyalty points on anything in the salon, Let them be rewarded with services and products they have NEVER had before, opening them up to other services/products in your business. 

This is your opportunity to up-sell these services and products, and to get as many of your clients as possible to spend money in these areas again.

It does not take many clients, each spending say £10-£15 each more to start building your revenue.