I am sure you know as salon and spa owners, how useful it is to ask, "Where did you hear about us?". It gives you an indication as to how effective your marketing is and which clients are generating the referrals.
The difficult part is tracking it. In Platinum, you can look up details in one click, we have a report just for "Where did you hear about us?" How cool is that?!
Your clients are your most powerful marketing tool. Better than any search engine or social media site.
Getting new clients is a pointless exercise unless you can hold onto them.
The salons that are performing best are the ones who are embracing all opportunities to get new clients, but have mastered retention marketing i.e. they have focused on their existing clients and those clients have generated referrals through word-of-mouth and social media.
Give us a call if you would like any more information, or just a chat on how Platinum Salon Software could work for you and your business.
Michelle
0845 680 0019
Thursday, December 5, 2013
Wednesday, November 13, 2013
Busy Festive Season?.. think of the New Year too!
You're rolling up to the busy Festive Season. It's a great time for your business. Everybody becomes more image conscious with the eagerly awaited Christmas work party looming and the prospect of seeing relatives for the first time in months.
Getting people into your salon at this time of year is not really the issue.
The real skill lies in getting people into your salon AND getting them back again in the New Year.
Here's an idea to make the most of Xmas and get your New Year ready from NOW!
When clients come into your salon give them a free voucher. Here's the key, the voucher can only be used in January and it requires a minimum spend if they want to use it.
You set the rules - the value of the voucher and what minimum spend is required.
Why should I do this?
There's lots of reasons, including these five:
*It shows appreciation for the people who've given you business throughout the year. That's invaluable for retention
*It's a great way to get new clients back again within a few weeks. Get them back a second time and chances are, you may have a client for life.
*The voucher should be transferable so if your clients can't use it, they can pass it onto someone else. Referrals anybody?!
*Clients who feel loved and rewarded will spread the word on Facebook and to their friends over coffee. It's a great way to generate word of mouth.
*It's great for your image. Every salon will be busy during December. Only the best will be busy during January.
Getting people into your salon at this time of year is not really the issue.
The real skill lies in getting people into your salon AND getting them back again in the New Year.
Here's an idea to make the most of Xmas and get your New Year ready from NOW!
When clients come into your salon give them a free voucher. Here's the key, the voucher can only be used in January and it requires a minimum spend if they want to use it.
You set the rules - the value of the voucher and what minimum spend is required.
Why should I do this?
There's lots of reasons, including these five:
*It shows appreciation for the people who've given you business throughout the year. That's invaluable for retention
*It's a great way to get new clients back again within a few weeks. Get them back a second time and chances are, you may have a client for life.
*The voucher should be transferable so if your clients can't use it, they can pass it onto someone else. Referrals anybody?!
*Clients who feel loved and rewarded will spread the word on Facebook and to their friends over coffee. It's a great way to generate word of mouth.
*It's great for your image. Every salon will be busy during December. Only the best will be busy during January.
Tuesday, October 29, 2013
Easily Affordable Pricing Options
In this day and age, everyone is keeping an eye on costs,
You'll quickly find our pricing structure is geared to be totally affordable for all salons and all budgets.
It is possible for a very low cost to get Platinum Salon Software System,
Fantastic features and FREE Support .
www.salonsoftwaresystem.com
You'll quickly find our pricing structure is geared to be totally affordable for all salons and all budgets.
It is possible for a very low cost to get Platinum Salon Software System,
Fantastic features and FREE Support .
www.salonsoftwaresystem.com
Wednesday, October 23, 2013
As Easy as 1-2-3!
In 3 simple steps you can find out how affordable Platinum Salon Software is.
You'll receive our prices and a link for your free 60 day trial to your Inbox in seconds!
www.salonsoftwaresystem.com
You'll receive our prices and a link for your free 60 day trial to your Inbox in seconds!
www.salonsoftwaresystem.com
Wednesday, October 16, 2013
Would you like a Demo?
To book your demo of Platinum Salon Software is simple.
Go to our website and fill out the ContactMe form.
We'll get in touch to organise the best time that suits you.
We will guide you through the software making sure you understand all of its capabilities.
This is your chance to see how Platinum Salon Software could turn your business around and make your life easier.
Book a Demo Now!
www.salonsoftwaresystem.com
0845 680 0019
Go to our website and fill out the ContactMe form.
We'll get in touch to organise the best time that suits you.
We will guide you through the software making sure you understand all of its capabilities.
This is your chance to see how Platinum Salon Software could turn your business around and make your life easier.
Book a Demo Now!
www.salonsoftwaresystem.com
0845 680 0019
Thursday, September 12, 2013
Effective Data Collection
The most important thing for your business to be successful, is your clients. Obvious right?
Without clients you don't have revenue coming in, so collecting information on your customers is imperative to enable you to market to them in the future to grow average spend and increase how often they visit.
Many salons these days, possibly due to bad habits or feeling too busy, tend to overlook effective data collection with their customers.
It is true, it takes work and consistency from you and your staff to effectively get client information into the system, but it is one of the most important things you can do.
The more information you collect on your clients - the stronger your business will be.
Without clients you don't have revenue coming in, so collecting information on your customers is imperative to enable you to market to them in the future to grow average spend and increase how often they visit.
Many salons these days, possibly due to bad habits or feeling too busy, tend to overlook effective data collection with their customers.
It is true, it takes work and consistency from you and your staff to effectively get client information into the system, but it is one of the most important things you can do.
The more information you collect on your clients - the stronger your business will be.
Thursday, August 8, 2013
Looking for an easy way to deal with Walk-Ins or short notice bookings
Spas and salons are subjected to constant cancellations, short-notice bookings, walk-ins and no-shows when it comes to clientele;
This makes the process of keeping the average business day in working order without a clear salon system, a task in itself.
To make the most of resources - from time and money to staff and stock - salon software can help your establishment to become increasingly resourceful, demonstrate more efficient salon management and even see a considerable rise in revenue.
Platinum salon software is a viable alternative to paper or complex spreadsheet-based methods of recording bookings and trying to achieve an adequate level of salon management.
Many businesses are already using Platinum to efficiently manage, record and monitor each working day as it comes, and has assisted them in becoming more sustainable and attractive to clients in the long-run.
You can rest assured that any last-minute bookings or sudden walk-ins can be dealt with quickly and efficiently with Platinum salon software, as it has been created to provide a simple system on which any walk-ins can be recorded and assigned to an employee with ease.
This makes the process of keeping the average business day in working order without a clear salon system, a task in itself.
To make the most of resources - from time and money to staff and stock - salon software can help your establishment to become increasingly resourceful, demonstrate more efficient salon management and even see a considerable rise in revenue.
Platinum salon software is a viable alternative to paper or complex spreadsheet-based methods of recording bookings and trying to achieve an adequate level of salon management.
Many businesses are already using Platinum to efficiently manage, record and monitor each working day as it comes, and has assisted them in becoming more sustainable and attractive to clients in the long-run.
You can rest assured that any last-minute bookings or sudden walk-ins can be dealt with quickly and efficiently with Platinum salon software, as it has been created to provide a simple system on which any walk-ins can be recorded and assigned to an employee with ease.
Subscribe to:
Posts (Atom)