Thinking of running a promotional event? Here's some easy steps to show tell you how..

Would you like to run a successful promotion for hair and/or beauty in your salon, that will promote your business and bring in some further income in just one evening....

How?

It’s easy – you just  need to follow the steps below;



1. It's good to set targets e.g. 20 clients to spend £100 each or 40 guests to spend £50 each.

2: Pick a date and time. Remember to keep your clients in mind e.g. 5-8pm would be good time for young professionals.

3: Plan promotional activity:
Invitations
Guest list (ask each client to bring a friend – giving you new clients)
Goody bag
Social Media Plan to promote the event. Post it on Facebook, Twitter etc. (You can also create a Facebook event to invite everybody who has liked your Facebook page).
Email all of your clients

4: Include all staff members in planning – get them involved  and get them excited.

5:  Place a guest list at reception and  encourage clients as they come in to come along on the night. Get them to fill in their name, contact no., email and guest name. Capturing details is essential for the follow-up.

6: Include your business neighbours – can they sponsor food, drinks and be included on the evening? Their incentive is promoting their business. Mention them on the night and include them on invites e.g. "Tasty refreshments and food kindly supplied by..."

7: Post the invitation on Facebook and mention the amazing goody bags available on the night.

8: Check your stock. Make sure you have all your basics and best sellers in stock.  You can’t sell what you haven’t got!

9:  Consider taking photos, or even a video,  You will need this for your website and Facebook page. Posting photos etc. after the event creates an appetite among clients for another event, even the ones who haven't attended will think "Sorry I didn't go now. I'll definitely try to get to the next one!"

10:  Send a text to your database- continue to promote this fun filled event that you cannot miss!!

11:  Do a spring clean- this isn't just about hair and makeup,   It’s a chance to promote your entire business and your high standards of professionalism.

On the day:
Final Facebook reminder
Final text message
Double check everything is in place and good to go.  Brief staff.  Allocate roles to each person:
Meet & Greet
Sales
Appointments
Focus on your financial target!


NOW... Enjoy some well deserved time in the spotlight with your clients at the event.......

Do You Have A Quiet Day Plan??

Let me help you get one!

There are three elements to your quiet-day plan, and they all have to be in place for it to work...

The first element; ... you need a list of people to contact, of either current or lapsed clients.

This is where Platinum can really help, because with a few quick taps on your keyboard you can identify the behaviour and spending patterns of your clients and choose the best ones to contact with your offer.

So if, for example, you wanted to identify the clients who haven't been in for the last three months, or those who came in and had a colour, then you can...

The second element; ... you need an instant means of communication with your clients.

This is because you want results on the day, don't you.

The most logical way would be to send a text, but you could use email as well.

Both would be 'personalised' to the customer and can easily be sent by the click of a button.



The third element; … you need a reason to communicate.

You don’t want to appear desperate, so you could just say, "We've had an unexpected cancellation and... " or, “We're celebrating, so for today only we're doing this, but we've only got room for three...” Be creative and make it something that people can relate to.

So there we are. You need your list, an instant way of communicating, and a reason why,  Put all those into place, then if you ever have a quiet day on your hands you'll be ready!

Looking for more free time?

Platinum is a software programme, designed (although not exclusively) for hair and beauty salons, that manages appointments, stock, commission and more – right from the front desk. It will transform the way your business operates and, above all, help you to make more money every week using simple but effective tools like text and email marketing.

 So, like our other customers, you can stop spending evenings and weekends doing paperwork and very quickly increase your takings;  This means that Platinum actually pays for itself and more, so there really is nothing to lose.

Summer is on it's Way.. Don't Miss Out!

One of the most commercial seasons of the year for a salon/spa is just around the corner so be prepared with some 'Summer' SMS/Email marketing ideas. 

Make sure your salon gets a slice of the action in 2013 by sending out targeted promotions, reminding your clients that you are their number one destination for everything Summer related.......... from looking good to buying the products for that special holiday...

Special offers and Loyalty Points

Special offers will always create an interest and that is exactly what you want. 

Keep track of the services and treatments your clients have had, this is easily done in Platinum at the click of a button. If you realise that some are always only booking in for a hair cut as example - target them with other treatments, for example send them a discount for a colour or if you do beauty as well, a facial.

The same if you are a beauty salon, if a customer only has facials, offer a discount for waxing... the options are endless. 

You should consider doing this fairly frequently, maybe every 3 months at least. Your existing clients will invariably spend more money in your salon, plus your client base will also grow.

The clients build up points every time they spend money in your business. They will also get the opportunity of bonus points on double points days, for referring friends etc. 

Instead of offering the normal, use loyalty points on anything in the salon, Let them be rewarded with services and products they have NEVER had before, opening them up to other services/products in your business. 

This is your opportunity to up-sell these services and products, and to get as many of your clients as possible to spend money in these areas again.

It does not take many clients, each spending say £10-£15 each more to start building your revenue.

Hot Tip for SMS messaging

Hot Tip :-

 Don’t take any shortcuts by sending one blanket message to all your clients, instead create a handful of texts specific to certain client categories. 

Remember client categories are the essential ingredient to any cost effective SMS marketing campaign.

Fill those no-show gaps quickly

Our salon software allows you to easily fill in no-show gaps.

You can send a SMS message to all clients saying;

"Due to the cancellation of a treatment today between 2pm and 3pm 50% discount on all treatments, first person to book will receive the discount!"

This offer is sure to get your free slot filled and ensure you spend your time productively, making money!

Contact us for more details!