How Salon Software can help your clients' salon experience

Here’s a quick guide to how your clients' salon experience will improve with the help of salon software.

Salon managers around the world benefit from using salon management software every day. Using software saves the salon manager valuable time, leaving you free to spend more of the working day looking after your clients and keeping your stylists motivated. Salon software helps you with marketing, salon appointment booking and stock management. However, it’s all very well making your life easier, but what about your clients? The benefits of salon management software for your clients are both direct and indirect.

#1: Less time at the till

One of the most tedious parts of any shopping experience is having to queue for the till. In many salons, manual appointment diaries are still commonplace, meaning that it can take longer than it should to book a follow-up appointment, particularly if a client is requesting a particular stylist. Salon management software makes it quick and easy for your receptionist to bring up details about future appointment slots with each stylist, and you can skip ahead in 6 or 8 week blocks, saving even more time.

#2 Appointment reminders

If your clients booked their salon appointment weeks in advance, or have to make a change from their regular appointment time, it may well slip their mind when the appointment comes around. While no-shows or latecomers are damaging to you and your salon, it’s far from ideal for a client, too. The text message reminder function that salon management software provides is extremely helpful to clients. Many will appreciate the reminder about their appointment, and can double check that their other plans don’t overlap with it.

#3: New treatments

Here’s an indirect benefit for clients. Salon management software saves you time and money, allowing you to invest a little extra in the training of your staff or purchasing equipment. It means that you’ll be able to provide your clients with new salon or spa treatments. Instead of having to travel further to try out the exciting new treatment they’ve heard about, your clients can come along to your salon as usual.

#4: Products in stock

Salon management software gives salon managers real-time information regarding the stock levels of the products you sell to your customers. It can also notify you of low stock levels/re-order levels, ensuring that there’s always sufficient stock of each product. Clients will be pleased that their favourite products are always in stock and available to buy – again, improving their salon experience.

#5: Loyalty benefits

Loyalty schemes encourage clients to return for further treatments and invite their friends to come along, too. These schemes increase the client retention rate of your salon whilst boosting the number of new clients. Salon software records everything about your clients’ history – including loyalty points if you choose to offer them, making it easy to keep track of your loyalty scheme and the points collected by customers – so claiming their loyalty discounts will be a breeze.

Marketing ideas to avoid

Every great salon owner has had many marketing fails. Trial and error is a necessity in finding out what marketing works in getting more people through your door, more often, spending more. Here’s five really simple salon marketing mistakes to avoid and save yourself a lot of money and even more importantly, a lot of time. 1. Daily Deals The guarantee of hopping phones and a busy salon with little or no effort is almost too good to be true. Daily deals may get bums on seats and keep your staff busy, but it’s a complete false economy. Daily deal sites are essentially a virtual salon. For example if a potential client receives an email offering them a facial with 65% off , you may think it’s a once off chance to get them through the door and then the next time, they’ll buy it at full price right? Wrong. That same client will receive another offer for a facial a number of weeks later for a different salon. The daily deal site actually owns the clients in reality and are just using the facilities of other salons around them. Plus, you make virtually no money and can alienate loyal clients by giving strangers discounts instead of rewarding regulars after years of custom. The Solution: an amazing experience coupled with a great loyalty program will drive referrals and increase retention rates. That’s what grows a salon year-after-year. 2. Discounting on Facebook Status update: 50% off this, half-price that for a limited time only. Many salons have gotten deep into the discounting game on Facebook and their business page has become a mini-deal site in itself. There’s a few problems with this: - People won’t engage with your content if it’s salesy. Facebook will then show your content to less and less people if you’re not getting likes and shares. Soon you’ll notice your account feels empty as your content will be seen by about 2-3% of the people who like your page - You’re cutting your margins and devaluing your service and diluting your brand. A page that constantly promotes discounts creates the impression that it’s a struggling salon. The Solution: just provide amazing content that makes you look like an expert – everyone wants to feel they’re spending their money with the best. 3. Adding your salon to a listing site This is a little trickier. There’s lots of sites out there listing salons. You search by area and then click through on your chosen salon with some even allowing you to make a booking. There’s pros and cons to these sites and they need to be handled with care. This is simply because when someone sees the listing site in your salon and searches on the site, they will also see your competitors. If they are already in your salon, don’t give them the opportunity to find out who else is close-by. The Reality: the listing site works for clients who have never heard of you. If you promote it in your salon though, you are simply increasing the chances of other salons being found. The Solution: it’s fine if you want to be listed but promote your own business, not the listing site. 4. Advertising in local press newspaper advert salon You probably get a call every week from your local newspaper asking you to advertise. While local press is great for gossip, local news and a great way to promote your business via PR, don’t fork out cash for column inches. Firstly you are targeting a very broad audience. Secondly and most importantly, some studies show that you are 10 times less likely to read an advertisement than an actual article. Why pay more for the less effective method. Ring the paper with a great story about your business – an anniversary; an award; a visit from a celeb; an event or anything exciting that you hold close to your heart. The Solution: contact your local paper with a news story. Alternatively you can set up a marketing campaign directkly from your salon software. 5. Using a Coffee-type loyalty scheme for your exclusive services Many salons use coffee-type loyalty programs. Buy four facials and get the fifth one free. While you are rewarding clients, you are simply discounting a service that the client is willing to pay full price for anyway. This isn’t the way to do it as it decreases average spend. The Reality: when you run a loyalty scheme such as this, you are discounting services that the client is willing to full-price for anyway. The solution: run a loyalty program that’s based on points i.e. when you build up points you are rewarded with a product or service that you’ve never had before. This rewards and upsells. Platinum has a fully automated loyalty scheme, the loyalty points are saved in the customer's profile and can be converted at a time of your choosing and converted to the amount of your choosing.

The benefits of using a Salon Software System

Salon managers around the world benefit from using salon management software every day. 

Using software saves you valuable time, leaving you free to spend more of the working day looking after your clients and keeping your stylists motivated. Salon software helps you with marketing, salon appointment booking and stock management. However, it’s all very well making your life easier, but what about your clients? The benefits of salon management software for your clients are both direct and indirect.

 1. Less time at the till 

 One of the most tedious parts of any shopping experience is having to queue for the till. In many salons, manual appointment diaries are still commonplace, meaning that it can take longer than it should to book a follow-up appointment, particularly if a client is requesting a particular stylist. Salon software makes it quick and easy for your receptionist to bring up details about future appointment slots with each stylist, and you can skip ahead in 1 to 8 week blocks, saving even more time. 

 2. Appointment reminders

 If your clients booked their salon appointment weeks in advance, or have to make a change from their regular appointment time, it may well slip their mind when the appointment comes around. While no-shows or latecomers are damaging to you and your salon, it’s far from ideal for a client, too. The text message reminder function that salon software provides is extremely helpful to clients. Many will appreciate the reminder about their appointment, and can double check that their other plans don’t overlap with it. 

 3. New treatments 

Here’s an indirect benefit for clients. Salon software saves you time and money, allowing you to invest a little extra in the training of your staff or purchasing equipment. It means that you’ll be able to provide your clients with new salon or spa treatments. Instead of having to travel further to try out the exciting new treatment they've heard about, your clients can come along to your salon as usual. 

 4. Products in stock 

Salon software gives salon managers real-time information regarding the stock levels of the products you sell to your customers. It can also inform you when you reach certain thresholds, ensuring that there’s always sufficient stock of each product. Clients will be pleased that their favourite products are always in stock and available to buy – again, improving their salon experience. 

 5. Loyalty benefits 

Loyalty schemes encourage clients to return for further treatments and invite their friends to come along, too. These schemes increase the client retention rate of your salon whilst boosting the number of new clients. Salon software records everything about your clients’ history – including loyalty points if you choose to offer them, making it easy to keep track of your loyalty scheme and the points collected by customers – so claiming their loyalty discounts will be a breeze.

What a customer will pay!

As a Salon manager you may already be aware that most women view regular salon visits as a necessity rather than a luxury, and new survey results act as confirmation of the fact. The headline statistic is that women spend an average of £28,000 on trips to the hairdresser in their lifetime, with a total of 39 days spent at the salon. These figures equate to an annual spend of £600 on visits to the hairdresser, and 20 hours a year. The average UK woman will get a cut and blow-dry every six weeks, a colour session every ten weeks, and two visits per year for special occasions. There’s clearly a huge demand for salon services, even when times are tough. To ensure that you keep your clients coming back to your salon, you can use salon software to run loyalty schemes and carry out text marketing to notify clients when a free appointment slot has become available.

MARKETING

Marketing has always been an important part of salon management. Salon managers in the past might have taken out adverts in the local newspaper or put leaflets through doors, but these days there are other, more effective marketing strategies that you can carry out to get more clients through your salon’s doors. One way to make your salon stand out from the crowd is to employ marketing strategies that make potential clients take notice of your salon.

 

Marketing can be used to directly sell products or services to clients, or simply to increase brand awareness. If your business uses salon software to manage appointments and process bills, it’s worth finding out how it can help you with your marketing activities, too.

 

* Know your target audience

If you’re building a new marketing strategy from the ground up, it’s probably best to think about your target market. Depending on the branding of your salon (and the treatments you offer), you might have a specific type of client you want to attract. Pick out some key words describing your ideal client: trendy, adventurous, stay-at-home mum, professional, families, etc. This forms the basis of your marketing strategy. To ensure your brand remains consistent, you need to ensure that the tone of any print marketing or digital marketing you use for your salon is appropriate to the market you have in mind. If you portray your salon as luxurious, you’ll probably need to use more formal language than if your brand is more relaxed and fun.

* Utilise text and email marketing

You probably have some contact details for your current clients on record. That means it’s easy for you to contact them either by phone or email, but how do you do so in an unobtrusive manner? Text marketing and email marketing are great ways of reminding customers about appointments, notifying them of free appointment slots and offering deals and discounts to get them back in your salon.

 

A good salon software package will contain modules that allow you to message certain groups (or all) of your clients at once in this manner. This form of marketing is much more direct than social media and advertising.

Marketing can help your salon stand out from the competition – and salon software can make your marketing strategy far more effective! Not only does it allow you to carry out email and text marketing with ease, it also gives you a significant amount of client data that you can use to base your marketing strategy on.

Summer is nearly Upon Us! Some Sizzling SMS ideas!

Summer, a season associated with heat and fun.  And if the current weather is anything to go by, it feels like it's nearly upon us!

There’s a sense of optimism in the air as everybody waits standing by the window hoping the sun stays around for their after-work and weekend fun.

The question is are you standing by the window waiting for after-work and weekend clients? You can’t control the sun but you can be proactive and use SMS to get bums on seats and purses opened. 

Here’s some SMS ideas to create a sales heatwave in your salon this summer and increase your revenue.

Idea 1 – Stay trim
Getting ‘trim’ and acquiring that ideal summer and bikini body is at the forefront of every woman’s mind summer-after-summer. Now, how does a hair salon take advantage of this? Well you know more than anyone about trim and can use it to shift some products. Send out the text below to some regulars who get a cut and colour and haven’t been in recently plus encourage them to try a product for the first time:

Hi <<Client first name>>, our prices are like a gr8 bikini body. Trim. Get a cut + colour this week and we’ll trim the price of any shampoo you buy by half! 0845 680 0019

Idea 2 – Get that summer Hair Colour
This is a more obvious approach for a hair salon but with a ‘tint’ of humour that will encourage the ladies in your client books to get a colour for the first time. Remember, you don’t have to push the product in the text there and then. Catch them when they come in and play upon the text at the end of their appointment telling them about products such as a conditioner you sell that will help them keep that ‘summer colour’.

Hi <<Client first name>>, the safest place to get a colour this summer is IN YOUR HAIR! Call us for a bronzed finish that’s truly worth ‘dyeing’ for: 0845 680 0019

Idea 3 – Soft sell beauty SMS with safe and sound advice
No play on words here just some sound advice about safety in the sun while telling them about a new range of products in your store. When the sun comes out, use it to get people thinking about the products they use and create an opportunity to engage with clients about new and supplementary products.

Hi <<Client first name>>, did you put your SPF on today? Talk to us and make sure it’s giving you the protection your skin needs to stay youthful. 0845 680 0019

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RECAPTURING SALON CANCELLATIONS

A no-show can mean a big hole in your profits. Can you recapture those cancellations and make your salon a more profitable place as a result?

Most salons track their projected revenue using their salon software to view appointment bookings made by their customers. They will base their product and material orders on how many customers they are likely to see per day, week or month, and work their staff rotas around the number of employees they need to serve their customers. Employee wages, taxes and benefits are all based on revenue, as are plans made to grow the business and drive it forward. So, when a customer doesn’t turn up for their appointment, the expected revenue is not received, and money may even be wasted on having staff members working when you don’t need them. How can salon owners avoid losing money and continue to generate revenue, even when a customer fails to show up for their appointment? We’ve listed a few suggestions below…

 

Create a no-show policy

Many salons will have a no-show policy that notifies the customer of any consequences they may have to deal with, should they not show up (or show up too late for) their appointment. It is really up to the salon owner to decide what they would like those consequences to be, whether they fine a customer for not showing up, or limit the time they spend with a customer who is late by cutting out one of the treatments they had booked. Be sure to make the policy clear to prevent any confusion. If there is a strict policy in place that your customers are warned of before making their booking, they may be less likely to cancel at the last moment.

A policy can also act as a good customer service tool; should someone show up late expecting to miss out on an element of their treatment, but you’re then able to accommodate them, they’re more likely to sing your praises because you’ve made an exception for them.

 

Take deposits

For treatments that are likely to take a fair amount of time or are relatively costly, you could always ask your customers for a deposit. This way, they will be less likely to simply not show up, as they have already put some money toward the treatment, and if they don’t show up, you’ll have still made some money from the appointment and could even fit in another customer. Make sure your customers are aware that the deposit is non-refundable, though consider offering the chance to rebook, which would allow you the chance to make a happy customer and ensure revenue makes it through the door.

 

Use the time wisely

When a customer doesn’t show, you can suddenly find yourself with little else to do, so why not try to use the time wisely? Use your salon software to check to see if any other customers were desperate for the appointment and send them an SMS message to come in if they are free. 

It’s always worth keeping a list of clients who may be available at short notice on particular days and sending out a text to them using your salon software.

Get to the bottom of it

There’s no point simply ruminating why your client never showed up for their appointment. Instead, consider contacting them to find out why. It’s likely to be that they simply forgot, which would mean you probably need to work on sending regular reminders to your clients, but it might be that they decided against receiving a treatment at your salon and were too embarrassed to telephone and cancel. If this is the case, find out what put them off and correct it. Whether it’s because they were unhappy with the price, the hairdresser assigned to them, or the time they received, these are all things you can work on improving with the help of your salon software, letting you continue to make a profit in the future.

 

No salon owner wants to have to deal with a no-show, but they can be assured that should they have to, they will have the means they need from their salon software system to deal with the problem efficiently and effectively. 

A New Year Offer!

Happy New Year to you all.....

Why not make a New Year resolution to simplify the running of your salon and get in touch now. We offer an online demo and promise no hard-sell, so what have you got to lose?

Want to speed up appointment booking, manage financial transactions better and send appointment reminders or marketing messages to clients?

If you've been thinking about getting a computer system for your business but not yet made a purchase, we have a great New Year offer for you. 

Until the end of February, you can get our software with 40% off... 

Get in touch now for further detail.

Where Did You Hear About Us? And what to do with the information!

I am sure you know as salon and spa owners,  how useful it is to ask, "Where did you hear about us?". It gives you an indication as to how effective your marketing is and which clients are generating the referrals.

The difficult part is tracking it. In Platinum, you can look up details in one click, we have a report just for "Where did you hear about us?" How cool is that?!

Your clients are your most powerful marketing tool. Better than any search engine or social media site.

Getting new clients is a pointless exercise unless you can hold onto them.

The salons that are performing best are the ones who are embracing all opportunities to get new clients, but have mastered retention marketing i.e. they have focused on their existing clients and those clients have generated referrals through word-of-mouth and social media.

Give us a call if you would like any more information, or just a chat on how Platinum Salon Software could work for you and your business.


Michelle
0845 680 0019

Busy Festive Season?.. think of the New Year too!

You're rolling up to the busy Festive Season. It's a great time for your business. Everybody becomes more image conscious with the eagerly awaited Christmas work party looming and the prospect of seeing relatives for the first time in months. 

                                                                                                  

                                                                                                                                 
Getting people into your salon at this time of year is not really the issue. 

The real skill lies in getting people into your salon AND getting them back again in the New Year. 

Here's an idea to make the most of Xmas and get your New Year ready from NOW!


When clients come into your salon give them a free voucher. Here's the key, the voucher can only be used in January and it requires a minimum spend if they want to use it. 
You set the rules - the value of the voucher and what minimum spend is required.

Why should I do this?

There's lots of reasons, including these five: 

*It shows appreciation for the people who've given you business throughout the year. That's invaluable for retention

*It's a great way to get new clients back again within a few weeks. Get them back a second time and chances are, you may have a client for life. 

*The voucher should be transferable so if your clients can't use it, they can pass it onto someone else. Referrals anybody?!

*Clients who feel loved and rewarded will spread the word on Facebook and to their friends over coffee. It's a great way to generate word of mouth.

*It's great for your image. Every salon will be busy during December. Only the best will be busy during January. 

Easily Affordable Pricing Options

In this day and age, everyone is keeping an eye on costs, 

You'll quickly find our pricing structure is geared to be totally affordable for all salons and all budgets.

It is possible for a very low cost to get Platinum Salon Software System,

 Fantastic features and FREE Support . 

www.salonsoftwaresystem.com

As Easy as 1-2-3!

In 3 simple steps you can find out how affordable Platinum Salon Software is. 

You'll receive our prices and a link for your free 60 day trial to your Inbox in seconds! 

www.salonsoftwaresystem.com

Would you like a Demo?

To book your demo of Platinum Salon Software is simple.

Go to our website and fill out the ContactMe form.

We'll get in touch to organise the best time that suits you.

We will guide you through the software making sure you understand all of its capabilities.

This is your chance to see how Platinum Salon Software could turn your business around and make your life easier.

Book a Demo Now!

www.salonsoftwaresystem.com
0845 680 0019

Effective Data Collection

The most important thing for your business to be successful,  is your clients. Obvious right? 

Without clients you don't have revenue coming in, so collecting information on your customers is imperative to enable you to market to them in the future to grow average spend and increase how often they visit. 


Many salons these days, possibly due to bad habits or feeling too busy, tend to overlook effective data collection with their customers.


It is true, it takes work and consistency from you and your staff to effectively get client information into the system, but it is one of the most important things you can do. 

The more information you collect on your clients - the stronger your business will be.

Looking for an easy way to deal with Walk-Ins or short notice bookings

Spas and salons are subjected to constant cancellations, short-notice bookings, walk-ins and no-shows when it comes to clientele;

This makes the process of keeping the average business day in working order without a clear salon system,  a task in itself.

To make the most of resources - from time and money to staff and stock - salon software can help your establishment to become increasingly resourceful, demonstrate more efficient salon management and even see a considerable rise in revenue.

Platinum salon software is a viable alternative to paper or complex spreadsheet-based methods of recording bookings and trying to achieve an adequate level of salon management.

Many businesses are already using Platinum to efficiently manage, record and monitor each working day as it comes, and has assisted them in becoming more sustainable and attractive to clients in the long-run.

 You can rest assured that any last-minute bookings or sudden walk-ins can be dealt with quickly and efficiently with Platinum salon software, as it has been created to provide a simple system on which any walk-ins can be recorded and assigned to an employee with ease.

Ever wondered what a Data Management System could do for your business?

Throw away your pencil, eraser and highlighter pens... Just a few clicks and you've booked your appointment, with your clients already stored in the system, you'll never write another number down wrong!

To change, simply drag and drop appointment to the new time... EASY!

You can then send SMS appointment reminders to reduce your "No-show" appointments making sure your clients turn up everytime!



Adding the POS (Point of sale)  turns your PC and software into a full EPoS system, making it much more difficult for any light fingered people to take money from the system without you knowing about it!​

POS would include your Barcode scanner for your stock control, your Receipt Printer, which prints the clients next appointment and the loyalty points balance on the bottom of the receipt... and finally, your cash drawer to keep your cash & Credit card receipts safe!


It would be your SMS text marketing manager.
I can send SMS marketing texts when the salon is quiet to get you busy!

SMS is a very cost effective way of marketing your business, when you consider the price to do your marketing via traditional methods, with the price of postage just going up.

​

It can manage all your stock to make sure you can keep a tight reign on all your products.

It  will make sure that when your stock is getting low, It lets you know, so you can place an order so that you never run out of stock...

It will also look after your internal stock, making sure to reduce the possibility of theft and also giving you a total at the end of the year which can be offset against your profit to reduce your tax bill!


It can store all your client information in the software for you too

It can also let you know, how much that client has spent in the salon, both in retail purchases and services and on average, how much they spend with you each time they visit.​

To add that personal touch, It can also keep track of their treatment information and how they like their tea or coffee!


Now with knowing it can do all that and more... what are you waiting for?
Get in touch!

Get Into Social Media Marketing Now!

If you are not on to the power of social media marketing
now is the time.
Its easy and you can see results straight away.

In Summary:

Create a Facebook and Twitter page for your business
then simply bulk SMS everyone with your “join us on Twitter/Facebook” link.

Recipe Details...

What you will need:

1  salon software with a customer database.
1  list of email and mobile numbers of customers
3  bits of info to open a text message account(email is free)
2  Minutes to open Platinum eMessaging and click Send.

How?

Install Platinum Software
Start gathering all your customers contact details
Let us have your broadband suppliers info for a free set up
Not even 2 minutes needed for the rest!

How will it help?

Get reception to tweet/post on Facebook offers and news each week and you are in both the customers eyes, and then any friends who might be with them when they get the message and may say:

 “Oh, I have got a  10 pounds off voucher at my salon for recommending a friend,   would you use it?”.

If they get it while they are at the coffee shop, mums group or at home with friends/family they mention it to local people.
A very wide, focused and cheap direct marketing campaign.

It’s a classic that is often ignored on email these days,
but not on phones involving social media as most people read tweets/Facebook on their smart phones now as it is still fresh and new.

Thinking of running a promotional event? Here's some easy steps to show tell you how..

Would you like to run a successful promotion for hair and/or beauty in your salon, that will promote your business and bring in some further income in just one evening....

How?

It’s easy – you just  need to follow the steps below;



1. It's good to set targets e.g. 20 clients to spend £100 each or 40 guests to spend £50 each.

2: Pick a date and time. Remember to keep your clients in mind e.g. 5-8pm would be good time for young professionals.

3: Plan promotional activity:
Invitations
Guest list (ask each client to bring a friend – giving you new clients)
Goody bag
Social Media Plan to promote the event. Post it on Facebook, Twitter etc. (You can also create a Facebook event to invite everybody who has liked your Facebook page).
Email all of your clients

4: Include all staff members in planning – get them involved  and get them excited.

5:  Place a guest list at reception and  encourage clients as they come in to come along on the night. Get them to fill in their name, contact no., email and guest name. Capturing details is essential for the follow-up.

6: Include your business neighbours – can they sponsor food, drinks and be included on the evening? Their incentive is promoting their business. Mention them on the night and include them on invites e.g. "Tasty refreshments and food kindly supplied by..."

7: Post the invitation on Facebook and mention the amazing goody bags available on the night.

8: Check your stock. Make sure you have all your basics and best sellers in stock.  You can’t sell what you haven’t got!

9:  Consider taking photos, or even a video,  You will need this for your website and Facebook page. Posting photos etc. after the event creates an appetite among clients for another event, even the ones who haven't attended will think "Sorry I didn't go now. I'll definitely try to get to the next one!"

10:  Send a text to your database- continue to promote this fun filled event that you cannot miss!!

11:  Do a spring clean- this isn't just about hair and makeup,   It’s a chance to promote your entire business and your high standards of professionalism.

On the day:
Final Facebook reminder
Final text message
Double check everything is in place and good to go.  Brief staff.  Allocate roles to each person:
Meet & Greet
Sales
Appointments
Focus on your financial target!


NOW... Enjoy some well deserved time in the spotlight with your clients at the event.......

Do You Have A Quiet Day Plan??

Let me help you get one!

There are three elements to your quiet-day plan, and they all have to be in place for it to work...

The first element; ... you need a list of people to contact, of either current or lapsed clients.

This is where Platinum can really help, because with a few quick taps on your keyboard you can identify the behaviour and spending patterns of your clients and choose the best ones to contact with your offer.

So if, for example, you wanted to identify the clients who haven't been in for the last three months, or those who came in and had a colour, then you can...

The second element; ... you need an instant means of communication with your clients.

This is because you want results on the day, don't you.

The most logical way would be to send a text, but you could use email as well.

Both would be 'personalised' to the customer and can easily be sent by the click of a button.



The third element; … you need a reason to communicate.

You don’t want to appear desperate, so you could just say, "We've had an unexpected cancellation and... " or, “We're celebrating, so for today only we're doing this, but we've only got room for three...” Be creative and make it something that people can relate to.

So there we are. You need your list, an instant way of communicating, and a reason why,  Put all those into place, then if you ever have a quiet day on your hands you'll be ready!

Looking for more free time?

Platinum is a software programme, designed (although not exclusively) for hair and beauty salons, that manages appointments, stock, commission and more – right from the front desk. It will transform the way your business operates and, above all, help you to make more money every week using simple but effective tools like text and email marketing.

 So, like our other customers, you can stop spending evenings and weekends doing paperwork and very quickly increase your takings;  This means that Platinum actually pays for itself and more, so there really is nothing to lose.