I am sure you know as salon and spa owners, how useful it is to ask, "Where did you hear about us?". It gives you an indication as to how effective your marketing is and which clients are generating the referrals.
The difficult part is tracking it. In Platinum, you can look up details in one click, we have a report just for "Where did you hear about us?" How cool is that?!
Your clients are your most powerful marketing tool. Better than any search engine or social media site.
Getting new clients is a pointless exercise unless you can hold onto them.
The salons that are performing best are the ones who are embracing all opportunities to get new clients, but have mastered retention marketing i.e. they have focused on their existing clients and those clients have generated referrals through word-of-mouth and social media.
Give us a call if you would like any more information, or just a chat on how Platinum Salon Software could work for you and your business.
Michelle
0845 680 0019
